Article featured in The Business of Fashion: Meet the tiny lab in Florida making the viral formulas you’ve been craving for the last four years — and those you’ll be craving tomorrow.
The journey of a clean beauty product from lab to vanity is a meticulous process. It involves multiple stages, each crucial for ensuring the product is safe, effective, and true to clean beauty standards.
As consumers become more conscious of what they put in and on their bodies, the demand for clean, safe, and effective sexual wellness products is on the rise.
In recent years, TikTok and Instagram have become powerful platforms for influencing beauty trends. These social media giants are especially impactful on Gen Z’s perception of clean beauty.
What exactly is minimalist beauty, and why are millennials so captivated by it?
Their work involves a deep understanding of chemistry, biology, and dermatology to create products that are not only effective but also safe for consumers. Here are some of the key responsibilities of cosmetic chemists.
Navigating the world of beauty products can be overwhelming, especially when it comes to understanding the labels on cosmetics.
Here’s our perspective on how to transition to a clean beauty routine, step-by-step.
Ethical sourcing ensures that the ingredients used in skincare products are obtained in a manner that respects the environment, workers, and communities involved
Our mission extends beyond creating safe and effective products for your skin. We are committed to promoting environmental sustainability.
In recent years, the beauty industry has witnessed a significant shift towards holistic wellness and clean beauty.
The industry has predominantly targeted women, leaving a gap in the market for men. As societal norms evolve, more men are seeking clean beauty products, challenging traditional gender stereotypes in personal care.
This movement, often referred to as the “clean beauty revolution,” is reshaping the industry, compelling brands to prioritize transparency, sustainability, and health-conscious formulations.
The beauty industry is evolving, not just in product innovation but also in the adoption of eco-friendly packaging practices and their presentation to consumers.
As advocates for transparency, we aim to separate fact from fiction by debunking some of the most common myths surrounding clean beauty.
The world of adaptogens and explore how they can enhance the efficacy and appeal of clean beauty products
